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BIG IDEA ANNOUNCES LAUNCH OF FIRST EVER
VEGGIETALES® DIGITAL CHILDREN’S BOOKS FOR
iPHONE™ AND iPOD TOUCH

New Partnership with ScrollMotion Brings VeggieTales Stories to Life on Smart Phones




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NEWS SOURCE: Hoganson Media
December 17, 2009

FRANKLIN, TN (December 17, 2009) – Big Idea, Inc., in partnership with ScrollMotion, announces the launch of the first ever VeggieTales® Children’s Book Reader for iPhone and iPod Touch, available this month from the iTunes app store. Each VeggieTales book app is specially priced for just $3.99.

This all-new ScrollMotion Iceberg Kids App for VeggieTales creates a fun interactive reading experience designed specifically for small fingers and inquisitive minds. Millions of iPhone or iPod Touch users can purchase select VeggieTales stories for use with the free Iceberg Reader application and expand upon the traditional children’s book reading experience by incorporating such breakthrough features as scrolling image exploration, interactive controls and a native voiceover reading, as well as a voice recorder so that children can replay a recorded version of a parent’s or caregiver’s reading of the story. VeggieTales’ titles, available exclusively through iTunes, include LarryBoy and the Golden Gum Balls (LINK TO BUY LARRYBOY BOOK APP), The Good, The Bad and the Silly (LINK TO BUY THE GOOD, THE BAD AND THE SILLY), The Fastest Dodgeball in the West (LINK TO BUY THE FASTEST DODGEBALL) and The Surprising Knight (LINK TO BUY COMING SOON.)

“We are thrilled to bring the VeggieTales brand to life on the iPhone and iPod Touch,” said John Lema, ScrollMotion CEO. “With its vivid imagery and captivating narratives, the VeggieTales series is perfect for this new interactive reading experience.”

The VeggieTales Children’s Book Reader also incorporates the most up-to-date Iceberg Kids App features including:

· “Create Your Own Audio Book” – Users can record their own voices, creating personalized stories on the go that can automatically read back to children.

· “Tactile Reading Experience” – Readers may zoom in and scroll through pictures by pinching and sliding fingers to explore new worlds of full color illustrations.

· “Persistent Table of Contents and Book Navigation” – The reader maintains pagination to keep the user oriented while reading, while providing a persistent table of contents that allows readers to skip to specific books chapters or favorite pages.

Additional information on this family-friendly app may be found at www.bigidea.com or www.scrollmotion.com.

About ScrollMotion
Scrollmotion is a media and technology company specializing in the development of innovative applications for mobile devices. Using proprietary technology for the iPhone and iPod Touch, ScrollMotion is reshaping digital art, information and entertainment in an intuitive and enjoyable way. The company's flagship product, the Iceberg Reader, offers consumers a user-friendly and true-to-text eBook experience. ScrollMotion is also helping many of the greatest names in traditional media successfully transition to digital and mobile programming. To find out more, please visit www.scrollmotion.com.

About Big Idea, Inc.
Big Idea, Inc. is the leading faith-based studio and producer of children’s and family programming, characters and brands. Since 1993, Big Idea’s best-selling animated series VeggieTalesÒ has sold 53+ million videos, 13 million books and more than 7 million CDs. VeggieTalesÒ and Big Idea’s property, 3-2-1 Penguins!Ò, enjoyed four seasons as top-rated series on NBC Saturday mornings, Telemundo and ION TV via the quboÒ children’s programming block. The studio's two theatrical releases, Jonah-A VeggieTales MovieÒ (2002), and Universal Pictures' and Big Idea's The Pirates Who Don’t Do AnythingÔ-A VeggieTales MovieÒ (2008), are distinguished among the top ten most successful faith-based films of all time. Big Idea also maintains an extensive presence in publishing, licensing and live entertainment arenas. For more information on Big Idea, visit: www.bigidea.com.

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